BSPR SPOTLIGHT ™

Paul is a founding partner in charge of Strategy at Brand Spark PR. He is committed to assisting brands think through their creative strategies which helps them to be seen, heard, and known. Paul does this by applying actionable insights that position brands favourably in an ultra competitive, and cluttered marketplace.

He began his now 17-year career in advertising as a copywriter. Paul's experience in marketing communications, has led him to work with a variety of brands. They are in the FMCG, financial, telecoms, shopping mall, and non-governmental organizations (NGO's) spheres.

A memorable project that Paul worked on in 10 years, was the Subaru Fest. In this project, they partnered with Subaru Kenya. The sole franchise holder and distributor for the Subaru range of motor vehicles in East Africa. The task was to conceptualize and execute the Subaru Fest, a local festival for the Subaru tribe of enthusiasts. Subaru fanatics would come showcase & service their cars, buy genuine parts while taking part in competitions to win different prizes. The event was a huge hit with attendees coming in from as far as Kampala, Uganda, and Arusha, Tanzania.

Paul enjoys traveling, meeting & interacting with different people across the continent while discovering our Africa. He is also an avid golfer, and he uses that time to refresh his mind by enjoying the great outdoors.

Follow him on LinkedIn & Twitter.

Wangeci is the Media Relations Strategist at Brand Spark PR. She is passionate about tailoring client brand stories to suit & engage media with. She enjoys highlighting the most insightful, and impactful parts of a brand story so as to amplify in the media. The aim is to secure more voice, visibility, and credibility for African brands.

She has served as a correspondence journalist for 10 years at a leading media company in Kenya. Wangeci is trained in Combating Fake News and False Narratives from the Aga Khan University. Her client base is made up of the financial, manufacturing, non-governmental (NGO) as well as the private sectors.

A memorable highlight while working at Brand Spark PR was when the team partnered with a USAID Funded Global campaign. Wangeci was hands-on as the media consultant, and she loved the experience. The project shared women’s stories from 30 NGOs onto 13 TV as well as 12 urban & community radio stations.

Wangeci is a published author of Hunt for Elijah an illustrative children’s book. She is a co-mentor in Ndoa (Swahili for marriage) with her husband. Together, help prepare couples for better quality marriages.

Follow more on her LinkedIn & Website.

Kristina is the Client Service & Accounts Manager at Brand Spark PR. She is dedicated to ensuring that the ball never drops our clients’ projects and that the team delivers on its promise.

She loves to find simple solutions to help solve complex client challenges. Kristina finds joy in researching industry information, keeping clients abreast of relevant news, and insights. She is highly talented in providing ideas that are beneficial to clients. While at Brand Spark PR, she has grown her skills in content design, development and event management.

A memorable highlight for Kristina is when she worked on Bank on Me project. It's a sanitary towel initiative run by King Kaka - a renowned Kenyan rapper, philanthropist, and entrepreneur. Together with the client Kim-Fay, they traveled to Kilifi, in the coastal town of Kenya, to meet marginalized young girls. There they shared menstrual hygiene education and gave them pads to utilize during their school term.

Kristina loves working with her hands to create crafts that she can use or sell. She has a deep love for animals and is passionate about sharing pet care information with her family and friends.

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Mawia is the Administration & Finance Manager at Brand Spark PR. She is the point person in managing all financial and administrative functions needed by the organization. Mawia provides strategic leadership in determining project viability, company profitability, human, and capital resources.

She has a keen sense of detail and is at the front-line of keeping everything running smoothly. Mawia ensures stellar organization to the fast-paced day to day operation of Brand Spark PR activities. Her focus is on strengthening operational efficiency and is currently polishing her craft as she pursues her ACCA certification.

A memorable highlight for Mawia was in 2016 when the team helped Launch Maisha Microfinance Bank. The project involved intensive planning and coordination to achieve a high-quality event. Mawia was delighted to see the brand come to life across TV, Radio, Digital, and Social media platforms.

Mawia is a youth coach in the Transformational Leadership and Persuasive Communication run by the Kwanza Youth Toastmaster Leadership Program. She is an adrenaline junkie, who rides motorbikes, and loves to be outdoors. Mawia is a voracious reader, and absolutely loves superhero animations.