Every last Friday of the month, the SNDBX | The Village Experts hosts a networking session that brings together #Entrepreneurs, #Startup #Founders and #SME Owners to delve into a topic of interest. In October, our Engine comprising brand and marketing enthusiasts brought together 70+ individuals to discuss Marketing on a shoestring budget: how to do more with less.
We are grateful to our panellists MoKo Home + Living, safaricomSacco and Kioi & Co. who shared valuable insights on how they have built their brands without big budgets; they adopt a continuous improvement mindset through various trial and error strategies which have borne fruit as a result of their consistency and commitment to growth.
Various Team Spark members shared their PR knowledge alongside the other Reach Engine experts comprising Archer Digital (digital marketing experts), Ardy Marketing (marketing strategy experts) ECents Marketing (sales experts), Fused Ideas (branding experts), Winnie Gor Consultancy (events experts), and SixtyOne (Photography & Videography expert).
Captured below: Kristina Sonya Nyathiri advising the audience on the need to understand their marketing objectives before planning a marketing campaign.
Wangeci Kanyeki our Media Relations lead at BSPR, highlighting the need for a proactive crisis communication plan, to ensure the success of all marketing and communication efforts.
A summary of the content shared is available here
Be sure to come to the next one where all SNDBX | The Village Experts facets merge to discuss various entrepreneurship that are critical to business grwoth.